Amaya Gaming Sees Growth of Ongame Network

Amaya Gaming has secured the continued growth of its acquired Ongame Network with the migration of InterPoker to the platform. One of the industry's oldest and most reputable online poker rooms, InterPoker confirmed this week that it will be concluding its move to the Ongame Network by the end of April.
Affiliates have been told that InterPoker will be making the move from Boss Media's struggling International Poker Network in order to "provide all players, existing and new the best gaming experience possible."
They were also told that through the move to Amaya Gaming Ongame Network "we are integrating some of the most innovative marketing tools available to increase conversion, retention and overall performance of our brand."
Amaya Gaming on Acquisition Trail
Amaya Gaming's purchase of Ongame Network came on the heels of its acquisition of online casino software giant, Cryptologic.
The two acquisitions have been good for the Canadian gambling group, with Cryptologic providing the company's platforms with a range of innovative casino games, and Ongame Network providing it with quality poker.
Ongame Network is currently ranked 15th on the tables in terms of player traffic, but is set to grow with the addition of InterPoker to its list of partner sites, which also includes Betfair.
In the near future, Amaya Gaming is set to launch its new Amaya GO platform which will offer parts of the Ongame software with parts of Cryptologic software to create a highly entertaining gaming destination for players.
Not many details about the new Amaya GO platform have been released yet.
Amaya Gaming Expands into Italy
Amaya Gaming is not only concentrating on the North American market and last month the group saw the launch of its online slots through partner Microgame in Italy.
Some of the games launched include Serengeti Diamonds slot, Samurai Princess slot, Lost Temple slot, Thundering Zeus slot and Aladdin's Legacy slot.
"The Amaya suite of casino games are well known in the industry for their player popularity and operator profitability," noted the CEO for Microgame, Massimiliano Casella at the time. "They will help us maximize value for our partners. We look forward to a close relationship going forward."
Some of the world's biggest gaming operators and casinos are operated by Amaya's online, mobile and terrestrial products. The group boasts offices in North American, Latin America and Europe.
Besides acquiring Cryptologic and Ongame Network, Amaya Gaming also owns the slot machine manufacturer, Cadillac Jack.